A customer satisfaction survey can help you dramatically improve your products, your service and, ultimately, your business.
May 1, 2009
Are your customers happy with your products and services? If you don’t know, just ask them. Developing a customer satisfaction survey doesn’t have to be complex. In fact, the easier you make it on both yourself and your customers, the more likely you are to receive the honest answers that can help you dramatically improve your products, your service and, ultimately, your business. According to business information resource CCH Business Owners Toolkit, there are really only two key areas to think about when creating a simple survey:
1. Ensuring that it covers all the key business activities — This generally includes products, services and support, delivery, ordering and billing and interactions with you and your employees.
2. Making it easy to complete — Keep it free of rankings of quality (e.g., a scale of one to five) and lengthy questions, and stick to key business activities with space to respond. You should also be able to keep it to one page, which increases the likelihood that customers will take the time to respond and makes faxing easier.
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I agree. Conducting a survey to gauge your customer service is very effective not only for acquiring customer feedback, but also for making certain adjustments to improve your business. Through this, you can make sure that you are always providing the best to your customers. However, make sure that the essence and nature of your business will not be changed.
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